That’s So Yesterday Podcast

#7 FitFam - How To Leverage Social Media To Grow An Online Empire

May 12, 2020

In this episode we catch up with our friends and BLUblox’s very first models Chelle & Brendan McCormack of Perth FitFam.


Perth Fitfam is THE home for all that is happening in the fitness scene and a hugely popular community that has grown rapidly in recent years.


With a loyal dedicated following, youtube channel, podcast, social media marketing courses, public speaking gigs and now a fitness focused dating app, Chelle and Brendon are the epitome of a goal driven couple. 


We pick this awesome duos brains on:


  • How Perth Fitfam came to be.
  • What it takes to grow a social community.
  • How they organically scaled Fitfam.
  • How a weekly social post became a concept for an app.
  • Launching a dating app + funding with kickstarter.
  • The Fitfam Findr customer discovery process.
  • Quitting your day job and making the transition to being your own boss.
  • Tips for taking that leap of faith.
  • Pros and cons of working together as a married couple.
  • Gifts to growing an entrepreneur mindset.


And as if that wasn’t enough there are heaps more nuggets throughout this episode.


So let’s get stuck in.


This podcast is powered by BLUblox advanced light filtering eyewear. Get 15% off all products with code TSY15 at checkout at . 


Episode Links.

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Connect with your hosts.

Instagram: @katiemant_ and @iamandymant .


Connect with our episode guests.

Instagram: @perthfitfam @chelle.mccormack @brendomccormack1 @richfroning_frenchie.

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